CREATIVE DIRECTION

My creative directing journey began with my tenure as the in-house Creative Director for will.i.am and his fashion tech venture, i.am+. I specialize in content production, design, and branding for the fashion, tech, and music industries. In my view, effective brand storytelling, authenticity, and impactful imagery, supported by a robust strategy, are fundamental to successful branding endeavors. The ultimate outcome is brand recognition that transcends the noise of saturated advertising channels, forging connections with both existing clientele and fresh audiences alike.

Using Format