PRETTY LITTLE THING
Fashion, Music, Lifestyle, Campaign, Social Media, Website, Multi-Channel
I directed the music video for Pretty Little Thing, a powerful collaboration featuring Lady Leshurr, Ms Banks, Lioness, and will.i.am. This campaign seamlessly merged music and fashion, serving both as a bold music release and a high-energy brand moment for PrettyLittleThing. The video acted as a dual-purpose asset—spotlighting the artists’ voices while doubling as a visually-driven advertisement for the brand.
Cinematographer: Joel Honeywell
Artist: Lady Leshur, Mz.Banks, Lioness, and will.i.am
London billboard to highlight the campaign and collaboration between Prettylittlething and will.i.am.
Single art work as seen on Apple Music.
Hero image for Prettylittlething and will.i.am. collab.
