#PRETTY
Tech, Music, Lifestyle, Campaign, Social Media, Experiential
I directed the music video for #PRETTY by India Love ft. will.i.am—an innovative fusion of fashion and music that doubled as both a high-impact brand campaign and an official music release. This campaign served as a bold statement for PrettyLittleThing, blurring the lines between music video and advertisement. I led the creative direction, designed music-led campaign elements, and collaborated closely with PrettyLittleThing on the rollout and design of the single and visual launch event.
Cinematographer: Elias Talbot
Artist: India Love ft. will.i.am and Jessica Rey
Online banner advertising for the #PRETTY single.
Single art work as seen on Apple Music.
Web banner created for the 3 Million milestone.
Single art work for partners.
One of multiple social clips designed to push the #PRETTY single.
