In my creative direction for the i.am+ Button Earbuds branded content featuring the esteemed model and influencer India, the focus was on capturing both her essence and the brand in a realm of elevated imagery. Embracing a minimalist approach, we juxtaposed billowing fabrics with a monochromatic grayscale palette to evoke a sense of timeless beauty. The objective was to elevate the brand's identity by seamlessly merging fashion and technology, ensuring that each frame resonated with sophistication and refinement. Through this collaboration, we aimed to push the boundaries of the brand's mission, blurring the lines between fashion and tech to create an immersive visual experience.

Video Director: Shadae Lamar Smith

Photographer: Sayoko Cox

Cinematographer: Dylan Chapgier

Brand: i.am+

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