BUTTONS | INDIA
Tech, Fashion, Social Media
In my creative direction for the i.am+ Buttons /India Love collab, the focus was on capturing both her essence and the brand in a realm of elevated imagery. Embracing a minimalist approach, we juxtaposed billowing fabrics with a monochromatic grayscale palette to evoke a sense of timeless beauty. The objective was to raise the brand's identity by seamlessly merging fashion and technology, ensuring that each frame resonated with sophistication and refinement. Through this collaboration, we aimed to push the boundaries of the brand's mission, blurring the lines between fashion and tech to create an immersive visual experience.
Video Director: Shadae Lamar Smith
Photographer: Sayoko Cox
Cinematographer: Dylan Chapgier
Brand: i.am+
