BUTTONS + EQUINOX FITNESS CLUBS
In our collaboration with Equinox Fitness Club, my creative direction for the i.am+ Button Earbuds branded content took center stage, featuring the magnetic influencer India Love. The shoot was a symphony of visual dynamics, with lighting meticulously crafted to merge the rose pink brand color with cool blues and high contrast. This fusion not only infused the imagery with energy and allure but also perfectly encapsulated India's sensual presence and dynamic physical form. Each frame captured the essence of sophistication and vitality, inviting viewers to experience the seamless blend of style, technology, and sleek form embodied by i.am+ Button Earbuds.
Video Director: Meja Shoba
Cinematographer: Judy Phu
Brand: i.am+
