This spot is an urgent celebration of Black culture being celebrated now, everyday. Throughout the piece, we’re highlighting the joy, creations, and vibrancy of the culture. By the end, Uber should feel like a kind-witness to the culture of the now, and firmly sitting in the passenger seat as an ally. Let’s create a video that embodies the energy and dynamism of Black culture. It will be a collage-based, mixed media video that is a visual explosion of Black history in the making.

Cinematographer: Max Magerkurth, Tyler Kalberg

Producer: Sam Kelly

Art Director: Kevin Jordan

Copy Writer: Jelani Curtis

Production Company: Invisible Collective

Brand: Uber

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